Creating new ways to convey gamers’ virtual identities has reached luxury goods and clothing brands around the world. Virtual clothing offers a new source of revenue for fashion brands while providing blockchain and virtual world gamers the ability to express their individuality in ways not possible in the physical world.
Digital wearables from clothing to accessories can be purchased to own, sell, or trade in-game. These virtual goods, a form of NFT (Non-Fungible Token), allow you to expand the appearance of your avatar beyond the base-game clothing and accessory options typically offered.
Virtual clothing offers a new source of revenue for fashion brands that choose to share their designs digitally. This new venture provides unique NFTs for gamers that revere rare clothing and collectibles.
When brands release a limited quantity collection, those that purchase the virtual item prove themselves to be loyal supporters of the brand. This encourages brands who have already created NFT clothing and accessories to continue to do so, with the advantage of expanding their consumer audience.
Players can browse OpenSea or the in-game marketplace for limited-edition releases and items sold by other players. Picture playing and interacting with other Avatars in virtual worlds like Decentraland, wearing one of only 100 limited-edition Legendary sneakers.
WHERE TO FIND VIRTUAL LUXURY
Binance launched Paradox Forge Mystery Boxes for the MMORPG (Massive Multiplayer Online Role Playing Game), Big Time on August 13th. From the Binance Marketplace, collect 6 different NFT postcards from a purchased Mystery Box to unlock an exclusive wearable NFT.
Burberry, the luxury fashion house, along with multiplayer blockchain game Blankos Block Party announced their partnership to drop the exclusive and limited-quantity Burberry® monogrammed Sharky B., Jetpack, Pool Shoes, and Armbands.
Dolce & Gabbana is releasing NFT wearables on UNXD, a luxury NFT marketplace. The Genesis Collection will be revealed at fashion events in Venice from August 28 to the 30th. To reserve your spot to view or purchase an item from the collection, visit UNXD.
Genies is an Avatar Technology Company, where users can create their own personal Avatar to use on social platforms like Facebook Messenger and Instagram. On May 20, 2021 Genies launched PAC-MAN wearable NFTs. The available PAC-MAN helmets were designed by digital artists Baugasm, Cory Van Lew, Gabriel GG, NFN Kalyan, Defaced, Render Fruit, and more. Check on OpenSea to get your own PAC-MAN helmet here.
Louis Vuitton released Louis the Game on August 4th, where players travel the world to explore the founder’s and brand’s history while discovering NFT accessories. The NFT wearables are exclusive to Louis the Game and cannot be traded or sold.
THERE’S MORE TO IT THAN FASHION & TRADING
The benefits of virtual clothing don’t end with brands’ new revenue streams and rare collectibles. Avatars allow for a visual representation of our online presence and our individuality. This is exceptionally important for people who spend much of their time online or in the metaverse, whether it’s chatting with friends, streaming their gameplay, or interacting with fellow avatars in a virtual world.
Players can now dress their avatars in luxury clothes that may be unaffordable for their physical selves. Rather than spending thousands of dollars for a t-shirt to wear occasionally, players can spend a fraction of the price and wear the item indefinitely. Or, instead of dressing in everyday clothing, gamers can abandon their Avatar’s human form in favor of an alien or other mystical representation.
Fitting your Avatar with different wearables is more than just a fashion statement. For many players, NFT wearables come with another gameplay option: creating their own collection of wearables to be sold and traded amongst other gamers. Buyers won’t lose or need to replace their digital outfits, and can choose to trade, with no loss of quality, whenever they want.
Head to blockchain-based virtual worlds and OpenSea to style your Avatar in ways you may not be able to in real life. Whether that means adorning your Avatar in luxury or transforming into an alien, NFT wearables allow you to represent your identity without spending your life savings.